For its first century of existence, Huber’s activities remain largely centered on ink. In 1994, Peter Francis becomes CEO and initiates a major restructuring initiative to focus the company on specialty products. During his tenure, the company divests some of its oldest businesses, including Ink and Clay.

Huber enters the carboxymethyl cellulose and hydrocolloids industries in 2001 by acquiring Noviant in and then expands its influence in 2004 by acquiring CP Kelco, Huber’s largest acquisition to date.

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